NATIONAL PARK FOUNDATION

Overview

The rebranding initiative undertaken by the National Park Foundation was meticulously crafted utilizing an A-B-A formatted grid system. Notably, certain design elements intentionally deviate from this grid structure; for instance, specific images may extend beyond the confines of the composition, and variations in typeface alignment have been employed to create a sense of dynamism.

Furthermore, the chosen imagery incorporates a harmonious color palette that effectively enhances the overall coherence and unity of the design, resulting in a visually engaging and professionally polished aesthetic. The deliberate choice of a darker color palette significantly enhances the distinctive character of this national park website, enabling it to effectively differentiate itself in a competitive landscape.