ANTAGONIST BREWING

Overview

The beer can, box, and logo were created in a branding class, which was taken during the senior semester. The concept was to create designs for a beer company and I decided to make a devil out of shapes to represent the brand.

For the beer can, I decided to use warm and saturated colors in the foreground and lighter cool tones in the background. I also used atmospheric perspective to show depth in the composition.

With the box, I decided to go for a minimalist approach to let the beers stand out when they are removed from the box. With each side, the witch fades further and further into the composition.