Spirit Moving Brochure

Overview

Spirit Moving Company is a Christian-based moving service that sought a comprehensive rebranding to better communicate its mission and values. To meet their needs, I designed a new logo and brochure that reflect their commitment to providing a smooth and uplifting moving experience for their clients.

Logo Design:
The logo features a harmonious palette of cool-toned colors, strategically chosen to evoke a sense of calmness and alleviate the stress often associated with moving. Central to the design is an upward-pointing arrow, symbolizing the connection to God while simultaneously representing the journey of personal and spiritual elevation for their clients. This uplifting element reflects the company's core belief in guiding individuals toward a brighter future.

Brochure Design:
The accompanying brochure incorporates diagonal lines that echo the design of the logo, creating a cohesive visual identity. Additionally, triangles are integrated into the layout to symbolize mountains—a powerful metaphor within Christianity often linked to overcoming challenges. The phrase "moving mountains" resonates deeply with the company’s mission to facilitate transformative experiences through their services.

Overall, the rebranding successfully aligns with Spirit Moving Company's values and objectives, ensuring they convey a message of hope, support, and faith to all prospective clients.